Challenge: How can Jif become a catalyst to help parents fuel their kids and nourish their potential?

Insight: When you remove the obstacles, there’s nothing a child can’t achieve.

Solution: We developed a program, in partnership with IndieGoGo, to crowdfund the ambitious dreams of children. We put out a national call to action, with a celebrity influencer Melissa Joan Hart, as our spokesperson. The brand was able to drive incredible earned and social coverage, positioning Jif as the brand that truly fuels a child’s dreams.

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