Challenge: Our client looked at social as place to drive community and engagement. And they were not seeing either.

Insight: Why does anyone go social media? They’re looking for a good time.

Solution: We pitched and won the business under a simple thought: let’s start to have some more fun on social. In our copy, creative, and fan interactions – we have redefined the voice of the brand and transformed their channels almost overnight. Once we started jerking around online we immediately saw results, as the brand’s following jumped 30% in the first 6 months.