Challenge: The Incredible Egg’s social channels didn’t reflect the egg’s place in culture.

Insight: We can’t expect people to think of eggs as incredible, if we’re not showcasing them as incredible.

Solution: We revamped the social channels for the Incredible Egg, transforming their social channels from corporate to one that resembles a foodie’s Instagram. We also saw eggs as having a natural place within culture and we made sure to continue the conversation by highlighting trending dishes as they rose to prominence on our channels. Even more, we sought out partners that helped to make us even more culturally relevant.