Challenge: Men are shaving less and less. How do we convince them to incorporate wet shaving into their daily routines?

Insight: You’re never more confident than when you’re looking fresh.

Solution: Spice Adams – a former athlete turned Instagram comedian – has developed a massive following with his viral videos and memes. An added benefit: his friendships and connections the sports world mean that the coolest and most influential athletes in the world look to him for their laughs. We worked with Spice to have him create branded content, highlighting our products. The best part? Spice already had a character that embodies everything about our insight and he became the perfect demonstration of how impactful a clean shave can be.