
I am a digital and creative strategist currently living in Chicago. I believe in telling a great story, always having a plan, & the rule of 3s.
Hi, my name is Joe.
I create awesome, creative, and, well, fun digital marketing campaigns. Working on ideas that are as exciting for me as they are for their intended target. I use strategy, honest-to-god strategy, to ensure that the best ideas are communicated to the right person, at the right time, at the right place.
This is all well and good, you say to yourself as you read my profile, but how. How do you create awesome, creative, and, who can forget, fun ideas?
This is how.
I am strong writer. Although my writing style could be classified as, laid back and conversational, I have experience authoring professional, industry-specific content. Which is my way of saying, “I may like to wear T-shirts and jeans, but I’ve got suits in my closet.”
I am creative. When I set out to fix a problem (like how to write a summary of my skills) I am able to turn things on their side and find unique solutions.
I am driven. I have had success in whatever I’ve set out to do. Not by luck, though. My success can only be attributed to work ethic.
I am adaptable. I can handle anything that’s thrown at me. (Except sharp objects, I’ve never been good at catching sharp objects.)
I am eager. I don’t know everything and will be the first to admit it. But my appetite to learn is never satisfied. And I’m more than ready to meet the challenge.
I am honest with myself. I know what I don’t know. I know when to ask questions and, more importantly, I know who to ask.
I could go on, but I’ve certainly lost your attention by now.
Experience
Ketchum
(2015-present)
Director, Digital Strategy
Serve as the day-to-day digital lead on several brands, providing digital and creative strategy as well as executional support. As an associate planner, I work on our Strategy & Creative Planning team to deliver campaign leading work to our clients.
The Plum Tree Group
(2013 – 2015)
Account Manager – Digital Marketing